Thomas Kosmala came to Concrete with a conventional and inconsistent brand that would be lost in the competitive fragrance retail landscape.
Born in Poland, trained in Paris, Thomas Kosmala is a London-based perfumer. Although his exclusive collections are among the most expensive aromas in the world, his eponymous brand is known more to Middle East customers than Europeans. Looking for stronger presence in global markets, and to more effectively convey the qualities of his scents, Kosmala partnered with Concrete for a complete brand overhaul.
The revamped brand marries classic visual cues associated with the traditions of perfumeries with a more contemporary ethos. Sensuous and provocative photography conveys the depth and richness of the scents, but is abstracted in packaging to comply with the conservative sensibilities of the Middle-eastern market.
The revamped brand launched at Harrods London in early 2018.