Dr. Loretta Launches at Totokaelo

Dr. Loretta Launches at Totokaelo

A year after the launch of the newly rebranded collection, Dr. Loretta is now available at the esteemed multi-brand retail store Totokaelo. With over 40 years of experience in dermatology and skincare, Dr. Loretta Ciraldo launched her own brand that focuses on creating cohesive and effective skincare systems.

“If a new formula doesn’t produce clinical results, I don’t bring it to market. My own hands-on nature of developing and overseeing my line makes it truly unique.”

Dr. Loretta reached out to Concrete for a complete rebrand to elevate the identity, packaging and website. Over the course of a year, Concrete developed a design system focused on using a structured colour palette in conjunction with visual icons that were able to showcase the products while elevating the packaging to the new brand identity.

With the successful launch of the rebranded collection and the recent acquisition by Totokaelo, Dr. Loretta plans to continue to expand throughout North America.

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