Our Cougar Shoes Rebrand is Coming Soon

Our Cougar Shoes Rebrand is Coming Soon

Keep an eye out for a sneak peak of the new Cougar Shoes brand identity this weekend! The Concrete rebrand of the Canadian shoe company will soft launch at the Toronto Shoe Show August 20th-22nd.

Cougar Shoes has been a staple in the Canadian retail market since 1948. It began with the partnership between Walter Sedlbauer, an employee of the Bata Shoe Company in Czechoslovakia and his colleague, Anthony Ronza. Together, the two joined forces to buy an old parachute company in Burlington, Ontario – and formed Susan Footwear Industries (the OG Cougar Shoes). Now coming into their 65th year, Cougar Shoes found themselves in need of a brand refresh, as the brand as it stood was not enough to support their expansion and continued success in the North American retail market. More details to come in the next few months – the complete brand refresh launches with Cougar’s Fall 2017 campaign.

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