Our Canadian Red Cross Case Study is Live

Our Canadian Red Cross Case Study is Live

The Canadian Red Cross (CRC) is part of the largest humanitarian group in the world – The International Red Cross and Red Crescent Movement. The CRC was founded in 1896 in Ottawa, Ontario and has been providing levels of support ranging from emergency response to disaster assistance to providing First Aid classes for those in need over the past 120 years.

The CRC reached out to Concrete to review its current identity system. Over the course of a year, Concrete developed a complete set of guidelines to address the issues with how their symbol and identity system was being put to use.

This new brand was designed to address these issues while maintaining the CRC core values of humanitarianism, leadership, trust, expertise, safety, protection, hope, neutrality, and unity. Details of the complete case study are on our website and you can check out the coinciding review from the Graphic Design Firm, Under Consideration for ‘Brand New’.


Canadian Red Cross

Stewardship of an Iconic Global Symbol

See Case Study

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