Beautyblender PR Package Gains Social Media Attention
Beautyblender reached out to Concrete in 2017 to create and execute the launch campaign for their first new product in over 10 years, Bounce Liquid Whip Long Wear Foundation. The launch marks the brand’s first foray into the world of makeup.
Bounce launched in July 2018, over the course of a multi-week teaser campaign, hundreds of celebrities, beauty influencers, journalists, and makeup artists received a PR kit created by Concrete. The package featured all 32 foundation shades packaged in a 3ft tall, hand-delivered Beautyblender. The giant eggs dominated social media throughout the launch, which officially kicked off in a pink Beautyblender pop-up bodega in New York, also conceived by Concrete.