Marketing a Creative Collaboration

Keilhauer, a leading manufacturer of high-end, design-savvy office furniture, has been a client for over 20 years. Concrete has produced numerous innovative marketing campaigns to differentiate the company’s products in a crowded North American market.

For 2014, the marketing focus was Keilhauer’s 15-year relationship with EOOS. Keilhauer was the first North American manufacturer to recognize the potential of the Viennese industrial design team and engaged them to create the innovative task chair Sguig in 1997. Since then the two companies have collaborated on 11 products and collections.

The campaign documents the results of this collaboration and how both Keilhauer and EOOS have worked together to meet the challenges of creating innovative products for the dramatically transforming the workplace. The retrospective, along with the newly-designed products were unveiled in Keilhauer’s Chicago showroom for Neocon 2014, accompanied by a video and 82-page brochure.

Concrete’s work for Keilhauer involves product naming, catalogues, website, video installations, marketing materials and environmental graphics.


Visual Identity / Print / Advertising / Digital / Exhibition Design / Signage / Art Direction