Approach

Concrete is a creative brand agency.

Since 1988, Concrete has been helping companies and organizations make their products, services and offerings better understood, more valued and desirable. We do this by doing three things really, really well.

  • We listen.

We ask the right questions. And some of the wrong ones, too, if need be, or the hardest ones to answer. We gain insight from our ability to hear the difference between what is important and what is noise.

  • We understand.

The essence of your brand, that is. We uncover its aspirations and unique qualities, its fault lines and contradictions. But more than anything we assess its potential. Expressing your brand starts with understanding what your brand really is and where it needs to go.

  • We express.

A brand strategy is only half the battle. We breathe life into brands by creating compelling creative solutions that connect with customers and stakeholders in ways that speak both to their brain and emotions.

Services

  • Brand Strategy
  • Brand Architecture
  • Naming
  • Visual Identity
  • Design Platforms
  • Brand Stewardship
  • Print
  • Advertising
  • Packaging
  • Interactive
  • Content Development
  • Branded Environments
  • Exhibition Design
  • Signage
  • Event Design
  • Curation
  • Art Direction
  • Film/Video

Selected Clients

Recognition

  • 752 Awards

  • 36 Lectures

  • 25 Juries

Awards from

  • Advertising and Design Club of Canada, Toronto
  • American Center for Design, Chicago
  • American Design Awards, San Diego
  • American Institute of Graphic Arts (AIGA), New York
  • Applied Arts Magazine, Toronto
  • AR (Annual Report) 100, New York
  • Art Directors Club (ADC), New York
  • Black Book Awards, New York
  • British Design and Art Direction (D&AD), London
  • Core77
  • Coupe Magazine, Toronto
  • Create Magazine, Orlando FL
  • Creative Review, London
  • The Chicago Athenaeum Good Design Awards
  • Clio Awards, New York
  • Communication Arts, Palo Alto CA
  • Critique Magazine, Los Angeles
  • Graphis, New York
  • How Magazine, Cincinnati
  • Marketing Magazine, Toronto
  • Photo District News, New York
  • Print Magazine, New York
  • Red Dot Awards, Essen, Germany
  • Society of Publication Designers (SPD), New York
  • Studio Magazine, Toronto
  • Type Directors Club (TDC), New York
  • Typographers International Association (TIA), New York
  • YCN Professional Awards, London

Design Juries for

  • Adobe, San Diego
  • American Institute of Graphic Arts (AIGA), Cleveland
  • American Institute of Graphic Arts (AIGA), New York
  • American Institute of Graphic Arts (AIGA), Phoenix
  • Art Directors Club (ADC), New York
  • Applied Arts Magazine, Toronto
  • AR (Annual Report) 100, New York
  • British Design and Art Direction, London
  • Clio Awards, New York
  • Communication Arts Magazine, Palo Alto CA
  • Connecticut Art Directors Club
  • Creative Club of Atlanta
  • How Magazine, Cincinnati
  • Graphic Designers of Canada (GDC), Saskatoon
  • Graphic Designers of Canada (GDC), Toronto
  • Graphic Designers of Canada (GDC), Winnipeg
  • James Beard Foundation Awards, New York
  • Mohawk Fine Papers, New York
  • Print Magazine, New York
  • Report on Business Magazine, Toronto
  • Studio Magazine, Toronto

Lectures for

  • Association of Registered Graphic Designers (RGD), Toronto
  • American Institute of Graphic Arts (AIGA), Cincinnati
  • American Institute of Graphic Arts (AIGA), New Orleans
  • Graphic Designers of Canada (GDC) – Diti Katona Prairie Tour, Saskatoon
  • Graphic Designers of Canada (GDC) – Diti Katona Prairie Tour, Calgary
  • Graphic Designers of Canada (GDC) – Diti Katona Prairie Tour, Edmonton
  • Canadian Photographic Centre, Toronto
  • Graphic Designers of Canada (GDC), Toronto
  • 2003 How Design Conference, June 2003
  • International Council of Societies of Industrial Design (ICSID), Montréal
  • Columbus Society of Communicating Arts, Columbus
  • American Institute of Graphic Arts (AIGA), Milwaukee
  • Ontario College of Art and Design & The Type Club of Toronto, Toronto
  • American Institute of Graphic Arts (AIGA), Cincinnati
  • Ontario College of Art and Design, Toronto
  • American Institute of Graphic Arts (AIGA), Phoenix
  • Type Directors Club, Toronto
  • Graphic Designers of Canada (GDC), Calgary
  • Portfolio Centre, Atlanta
  • Pantone Color Tour 2000, Toronto
  • American Institute of Graphic Arts (AIGA, Minnesota
  • How Design Conference, Atlanta
  • American Institute of Graphic Arts (AIGA), Detroit
  • University and College Designers Association, New York
  • American Institute of Graphic Arts (AIGA), Rochester
  • Portfolio Centre, Atlanta Portfolio Centre, Atlanta
  • Columbus Society of Communicating Arts, Columbus
  • Multimedia 95, Toronto
  • Graphic Designers of Canada (GDC), Winnipeg
  • Graphic Designers of Canada (GDC), Ottawa
  • Graphic Designers of Canada (GDC), Saskatoon
  • Graphic Designers of Canada (GDC), Calgary
  • University of Toronto Information Technology Design Centre, Toronto
  • York University, Toronto
  • Art Directors Club of Louisville, Louisville
  • Sheridan College, Toronto