Working closely with founder Susanne Langmuir, Concrete created and launched BITE Beauty as a startup brand in 2012. BITE is a line of lip products made from entirely natural, food-grade ingredients, including resveratrol, the health-boosting, antioxidant component found in red wine. The line was an instant success. By 2015, the brand had been acquired by the French multi-national luxury goods group LVMH.
Amuse Bouche is the first major product launch for the company since its inception. Up until this point BITE’s marketing had been limited to social media, in-store imagery and messaging through its ecommerce distribution channel, sephora.com…See Case Study