Concrete is a Toronto-based creative agency engaged in all things brand – strategy, stories, design, digital, packaging, video, environments.

Founded in Australia in the early 90s, Red Earth is a cosmetics and skincare brand. After acquiring its global rights, a Chinese private equity group contracted Concrete to revitalize the brand for distribution in the Asian market. The entire line was reinvented, from visual identity, to brand voice and product packaging.

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We’re practitioners. We’re doers. We get our hands dirty.

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